Informational benefits from social media use for professional purposes
In cross-examination, Utz (2016) examined the relationship between the use of social media platforms that were publicly accessible and the benefits of professional information. This article is based on the first wave of a longitudinal survey of a representative sample of Dutch online customers, which focuses on three types of platforms: SNS is mainly used for personal purposes (Facebook for most participants), SNS mainly for professional purposes. (LinkedIn for most participants) and microblogging services (Twitter for most participants). Because of brief considerations, we talk about Facebook / LinkedIn / Twitter users in the rest of this document when we refer to three types of platforms. All surveyed included those who had not used social media platforms, full-scale professional information services (see Appendix A.1). In the Utz (2016) study, LinkedIn users reported significantly more information benefits than those who did not use LinkedIn. Similar but smaller differences occur with Twitter users. On the other hand, Facebook users report lower information benefits than non-users.
This result is not surprising, given the conceptual work of Papacharissi (2009), which compares SNS LinkedIn, Facebook, and ASMALLWORLD, and found that architectural elements (such as providing LinkedIn-related accounts only in summaries) provided certain types of uses, although this was also driven social by consumers. Emphasis on professional content also influences the structure and network structure of the platform. Compared to Facebook, where the main objective is to maintain existing relationships, stronger bond ties are reduced and the proportion of weak and inactive connections is greater in SNS for professional purposes. On the other hand, most of the links come from the same profession. Thus, the ability of the link in the SID to provide information and advice about work must be higher.
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