The Top 5 Benefits Of Social Media Marketing
Every post you post on a social media platform gives customers the opportunity to convert. When you make the following, you have access to new customers, current customers and old customers, and you can interact with everyone. The blog entries, pictures, videos, or comments that you share are opportunities for someone to respond. Any reaction can cause site visits and finally conversions. Not every interaction with your brand leads to conversion, but any positive interactions increase the likelihood of conversion in the end. Even though your CTR is low, the number of opportunities you have on social media is very significant. And as I said in my article “Four Elements of Each Action and Use in the Online Marketing Initiative,” “Opportunity” is the first element of any action.
Social media marketing leads to higher conversion rates in several ways. Perhaps the most important is the element of humanization; the fact that brands are humanized through interaction on social media channels. Social media is a place where brands can act like people do, and this is important because people like to do business with other people. Not with the company.
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